Optical distortion, inc - was issued a us patent in december 1969 - obtained a long-term license from new world in 1973 - irritation problem was eliminated by. Harvard business case studies solutions - assignment help optical distortion, inc (a) is a harvard business (hbr) case study on sales & marketing , fern fort university provides hbr case study assignment help for just $11. Optical distortion inc analysis value of odi lens in order to determine the perceived value of the odi lenses to the farmers it is useful to list out the factors that they are likely to consider while comparing the odi lenses with the current technology, ie, debeaking. Transcript of optical distortion, inc optical distortion, inc opportunity sell contact lenses for chickens to farmers as an animal behavior control tool, which would foster their productivity and profits accident 1965, oregon, us.
Odi discussion/analysis questions 1) what characteristics of the odi lens are likely to make it appealing/unappealing to farmers appealing debeaking causes problems of their own in terms of the trauma it causes hurts short term production (for a full week, only 1 egg lost by 5 months) and in the long term in feed is wasted.
Optical distortion, inc we make red lenses for chickens to prevent fatal pecking deaths of other chickens in the coup we were the subject of a harvard business school (hbs) case, and many mba courses review our case. Optical distortion inc (a) case solution, a new product, contact lenses for chickens is founded by a small company to be introduced to the product market an entry strategy must be planned includin. Optical distortion case introduction optical distortion inc is a small new company, not yet in business, with a cash asset of $200,000 and a patent for an innovative new product (the only one) which is a contact lens designed to impair the eyesight of chickens.
In 1974, optical distortion inc developed a marketing plan for contact lenses for chickens while contact lenses are only used for the human eye, odi for the first time in the history of contact lenses developed a contact lens for chickens that have eye cataracts. Optical distortion, inc case daniel garrison, the president and ceo of optical distortion, is thinking about to bring the new and only product, a contact lens for chickens, to the markets working with ronald olson, the marketing vice president, garrison is currently developing a marketing plan for odi's new product.
The case te signode industries- harvard business school case study key pointers- case was published on 15 april, 1990 core problem:- company has done a leveraged buyout using a loan and not by its own mon. Introduction optical distortion inc is a small new company with a patent for an innovative new product which is a contact lens designed to impair 1,096 words | 5 pages optical distortion, inc. Optical distortion, inc 1 = $1147000 as it turns out clear from this analysis, in the first period odi should focus on the segment of farms with flock.